Positioning

Beacon project or rear-light?

That is the question. When it comes to defining the exact position of the Kiel Region it is not so much a question of where you are standing. But rather where you are looking.

Schloss Plön

The Kiel Region comprises Kiel, capital of Schleswig-Holstein, as well as its neighbours, the districts of Plön and Rendsburg-Eckernförde. If you look at a map of Germany in the usual way, its position seems to be clear and precise: Its high recreational value with water, beach and wildlife in the surrounding area against the peripheral position on the coast. Land’s end – and then there is nothing more. A common prejudice – which we as the business development department (Wirtschaftsförderungsgesellschaft) of the Kiel Region are ready to overcome with bundled energy.

 

We turn the spotlight on hidden creative potentials. On structural changes taking place. And we take a close look at how knowledge as a strategic resource will set standards for regional development. With innovative impulses and far reaching consequences. We turn the spotlight on: clear horizon. Develop the courage to discover new perspectives. And simply be open to new ideas.